Details

Abstract / Summary

The first across-the-table negotiation between Google and China concluded successfully in 2006, when Google received a license to establish a local domain (google.cn) targeted at Chinese Internet users and not subject to the “Great Firewall”. During these negotiations both Google and the Chinese government struggled to reach an outcome that would be acceptable to their constituents. Google was caught between pleasing its shareholders and preserving its reputation for free access to information, while China was balancing the desire for cutting-edge search technology and the concern that liberal access to information would undermine its political-economic model. In the end, the negotiation resulted in Google operating two domains in China: Google.com and Google.cn. On the .cn website, Google complied with Chinese legislation through self-censoring. Google’s search market share in China grew to about 36 percent at the end of 2009. 

Field of Interest

Business & Economics

Author

Lara-Christina Sell, fl. 2011, Lauren Pilcher, fl. 2011, Jeanne Brett, fl. 2011

Copyright Message

Copyright © 2011 by the Kellogg School of Management at Northwestern University

Content Type

Case study

Duration

0 sec

Format

Text

Original Publication Date

2011

Page Count

18

Publication Year

2011

Publisher

Northwestern University. Kellogg School of Management

Place Published / Released

Evanston, IL

Subject

Business & Economics, Social Sciences, International Business, Government policy, Economic development, Cultural change and history, Organizational change, International trade, Management of Companies and Enterprises, Negócios Internacionais, Negocios Internacionales, Google, China, Emerging Economies

Keywords and Translated Subjects

Negócios Internacionais, Negocios Internacionales