Aldi: The European Hard Discounter's Strategy in Australia
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2008, originally published 2008), 16 page(s)
Details
- Abstract / Summary
- The case focuses on Germany-based hard discounter Aldi's unique business practices and its operations in Australia. Aldi, one of the oldest retailers in Germany, was considered to be one of the pioneers of the hard discounter concept. It entered Australia in 2001. Aldi followed the strategy it adopted for its German operations in Australia with minimal modifications. The case discusses the operational strategy of Aldi in Australia and how it was successful in attracting price sensitive Australian consumers despite strong local competition. The case highlights Aldi's expansion plans in Australia and concludes by identifying the challenges the company faced from the local retailers and the competition it can expect from other European and American retailers which have announced their plans to enter the market.
- Field of Interest
- Business & Economics
- Author
- Syeda Maseeha Qumer, fl. 2008
- Copyright Message
- Copyright © 2008 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2008
- Page Count
- 16
- Publication Year
- 2008
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, Strategic Management, International Business, Business enterprises, Retail, International trade, Retail Trade, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Aldi, Australia, Global Marketing Management, Standardization/Adaptation Issues, Australians
- Keywords and Translated Subjects
- Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales
